What websites are really doing while you browse

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A great example of how websites under GDPR now require your consent to do what they used to do without asking and just how extensive data gathering on you is

Ironically the article I wanted to read was titled

I paid to find out everything a data broker knows about me

https://www.theatlantic.com/technology/archive/2017/06/online-data-brokers/529281/

NB note that both Atlantic and ‘Third party vendors’ are subject to the same consents and hence you get asked to consent to the same things twice

Some websites simply won’t allow you to view the site without accepting all cookies or TnCs. I simply dont use them any more

Atlantic are Asking for consent (or as they put it: Set your preferences)
Information storage and access The storage of information, or access to information that is already stored, on your device such as advertising identifiers, device identifiers, cookies, and similar technologies. Off
Personalisation The collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as on other websites or apps, over time. Typically, the content of the site or app is used to make inferences about your interests, which inform future selection of advertising and/or content. Off
Ad selection, delivery, reporting The collection of information, and combination with previously collected information, to select and deliver advertisements for you, and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about your interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether you took any action related to the advertisement, including for example clicking an ad or making a purchase. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as websites or apps, over time. Off
Content selection, delivery, reporting The collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether the you took any action related to the content, including for example clicking on content. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, such as websites or apps, over time. Off
Measurement The collection of information about your use of the content, and combination with previously collected information, used to measure, understand, and report on your usage of the service. This does not include personalisation, the collection of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, i.e. on other service, such as websites or apps, over time. Off

Third-Party Vendors
Information storage and access The storage of information, or access to information that is already stored, on your device such as advertising identifiers, device identifiers, cookies, and similar technologies. Companies Off Company
AppNexus Inc. Off comScore, Inc. Off Criteo SA Off district m inc. Off DoubleVerify Inc.​ Off Flashtalking, Inc. Off GumGum, Inc. Off Index Exchange, Inc. Off Media.net Advertising FZ-LLC Off Oath (EMEA) Limited Off OpenX Software Ltd. and its affiliates Off PubMatic, Inc. Off Quantcast International Limited Off Sizmek Technologies, Inc. Off Teads Off The Rubicon Project, Limited Off
Personalisation The collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as on other websites or apps, over time. Typically, the content of the site or app is used to make inferences about your interests, which inform future selection of advertising and/or content. Companies Off Company
Criteo SA Off district m inc. Off GumGum, Inc. Off Media.net Advertising FZ-LLC Off Oath (EMEA) Limited Off OpenX Software Ltd. and its affiliates Off PubMatic, Inc. Off Teads Off
Ad selection, delivery, reporting The collection of information, and combination with previously collected information, to select and deliver advertisements for you, and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about your interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether you took any action related to the advertisement, including for example clicking an ad or making a purchase. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as websites or apps, over time. Companies Off Company
Criteo SA Off GumGum, Inc. Off OpenX Software Ltd. and its affiliates Off
Content selection, delivery, reporting The collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether the you took any action related to the content, including for example clicking on content. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, such as websites or apps, over time. Companies Off Company
No vendors are requesting this purpose
Measurement The collection of information about your use of the content, and combination with previously collected information, used to measure, understand, and report on your usage of the service. This does not include personalisation, the collection of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, i.e. on other service, such as websites or apps, over time. Companies Off Company
comScore, Inc. Off DoubleVerify Inc.​ Off GumGum, Inc. Off

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